Friday, March 6, 2009

Thinking Inside the Box(es)

I recently attended a training session about what we can and cannot say when we market certain products in Cube City. The industry I'm in already has strict guidelines that leave you trapped inside a very tiny box -- supposedly for everyone's own good (except for the consumer, of course -- after all, we're talking about the lies that define "marketing" here).

At the training session, I learned that there are now strict revisions to these strict guidelines. So now we have been placed inside a minuscule box within the original very tiny box.

After the session ended, one cube dweller said, "We're going to have to get really creative to work around these guidelines." She was joking, whether she realized it or not. There is no room for creativity when your freedom of speech is repeatedly squelched and revised.

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