X, Y, and Z

One of the cube dwellers in Cube City recently said that she's been dinged on performance reviews for procrastinating. In her opinion, she's not procrastinating. She just isn't finding the creative inspiration in time to meet a deadline.

I feel her.

It really infuriates me that we're tied to timelines instead of the best work we can possibly create. Writers compose websites in two or three days, and that's if they're lucky enough to be allotted that kind of time. Designers have a week to create the look and feel of a website that needs major eye candy love. It's insane.

This is where the creative process clashes with account services. We have to crank X amount of work out per day, per week, per month, per quarter to meet X dollars so that we can all work harder to keep up with timelines that do not support the creative process.

It seems like we eventually get to a good place with the creative process. But it takes X rounds of client reviews and feeling or looking sub par before we can be halfway impressed with what we've done.

Y? Y does X have to be this complicated? I wish it didn't have to be this way. We're all supposed to be on the same team, but we all have very different goals. So we'll hurry the creative process along to meet X dollars.

All I know is that it takes a lot of money to Xpress ourselves in Cube City.